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Walking in winter

When struggling through the depths of a frigid winter like the present, many look to the web in search of something that will motivate them to get off their comfy couch–well, maybe not everyone. But if you ARE looking to be inspired by real people doing simple things to help promote their health, check out this web site / blog I manage, Walkytalk.com, and let me know what you think.

Walkytalk.com is sponsored by Blue Cross Blue Shield of Michigan, and is dedicated to teaching Michiganders about the health benefits of walking. We launched the site back in October, and not only is there a blog written by the down-to-earth and energetic Jodi Davis, a woman who lost 162 pounds by simply walking and eating healthy, there’s also a walking log, a supportive forum, some great iTunes playlists, and a Google walking events calendar for those of you who live in this beautiful state of ours, Michigan.

What makes a commercial really great? Well, for Superbowl Ads the bar has been set pretty high – something really funny or extremely clever gets lots of post game buzz. Companies hope for buzz that increases consumer awareness, product trials, word-of-mouth, and inevitably, sales.

The trick is to have an ad that is funny or clever, actually leaves the consumer wanting more and not only makes them think fondly about how funny your company is (because funny doesn’t convince people to part with dollars when buying a car), but makes them curious enough to try your product or service, or investigate further. Many of the incredibly funny ads run the risk of out-joking themselves, leaving the us without a memory of what the ad was for in the first place.

This one was the best of the lot, in my opinion, because it was super hysterical, and sadly, so very true. It made me want to go out and buy more Tide sticks (I already use them and they really work):

Poor guy…

But speaking of consumer curiosity, I’ve already visited the site and played with the stain voices to amuse myself. I am also thinking about adopting the stain voice as my new ring-tone. I hope Tide comes up with additional commercials that show more of these real life scenarios. In the meantime, release your inner stain by uploading a stain with your face and voice, or entering the contest to create the next commercial at www.mytalkingstain.com.