This blog is written by Ann Stofflet, president and founder of Artway Interactive. Ann brings a wealth of experience as a marketing manager, writer and editor and client relationship and project manager. She’s managed traditional and social media marketing campaigns and has created marketing and communications materials, Web content, corporate newsletters and a variety of other diverse materials for businesses, locally and nationally.

Possessing a keen eye for knowing the audience, Ann places significant focus on company mission, vision, target market and brand identity. She has worked closely with hundreds of subject matter experts across the country to produce intelligent, engaging content that is easily embraced at all levels. Ann is also an expert in the creation of client and corporate communications.

Born and raised in Brooklyn, New York, Ann spent most of her career working for large corporations in New York City. She holds her Master’s Degree in Business Administration from Fordham University’s Graduate School of Business in Marketing Management and Communications & Media Management with an eBusiness specialization. Ann’s Bachelor’s Degree is from Brooklyn College, with a major in English. Ann is also a produced playwright and has experience as a theatrical director.