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In a very interesting and brilliant move, Polaroid announced a new multi-year strategic partnership with Lady Gaga, singer/performance artist/ fashionista/ soon to be comic book star, and inspiration for Barbie doll clothing.
While serving as Polaroid’s new creative director for a specialty line of imaging products that will merge Polaroid’s instant film and digital-imaging capabilities, to be released in late 2010. Gaga will also be featured in their marketing campaign. In exchange, Polaroid will maintain a strong presence on the Fame Monster Tour.
Gaga said, “I am definitely a Polaroid camera girl. I really believe in the lifestyle and injecting the things that I love into [this]. … For me, what I’m really excited about is bringing back the artistry and the nature of Polaroid…Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it — finally, have a real job.” Gaga also shared that Polaroid won’t be selling cameras with her face on them. “I’m working on bringing the instant film camera back as part of the future,” she said.
Lady Gaga is the first artist to have the first five singles from her debut album shoot to Billboard’s top spot. Kudos to the Gaga… and to Polaroid – if the innovation she provides Polaroid is anywhere near as intriguing, cool and lucrative as what she provides her fans through her songs, videos and avant-garde fashion choices, I am sure this partnership is bound to go platinum.
I learned of this prank from the fine people at UrbanPrankster.com and ImprovEverywhere.com, two amazingly creative, funny and awesome sites with the loyal participation of many talented, fun-loving people. Check out their sites, the video, Slo Mo Home Depot, is one of my favorites–wish I could’ve been part of the group that pulled that one off.
Apparently, Verizon Wireless had the marketing smarts to actually make their commercial come to life for one lucky customer. Check out this video, just another reason to stick with Verizon – for their sense of humor (not to mention their fantastic IN network calling plan). Enjoy!
Vodpod videos no longer available.
According to the United Nations, about 25,000 people die each day from hunger or hunger-related causes, most of them children. The award-winning website, FreeRice.com works with the United Nations World Food Programme, the world’s largest food aid agency, working with over 1,000 other organizations in over 75 countries.
The site was the brainchild of John Breen, a computer programmer from Indiana who also created thehungersite.com, therainforestsite.com and Poverty.com. Breen invented the site, and typed in all 10,000 definitions, after observing his son study for the SAT.
Breen came up with the genius idea to pay for the rice by advertisements that appear at the bottom of the vocabulary screen. This advertising not only helps support learning (free vocabulary improvement for all!) but more importantly, helps reduce world hunger.
When playing the game, each word you guess correctly adds 5 grains of rice to your total rice earned. You can play as long as you like, and can even click on a speaker icon to hear the pronunciation of the word. You can also select a difficulty level, or let the game determine that for you, based on how well you do while playing.
FreeRice works with a team of professional lexicographers to continually add new and more difficult words to the game, thus making it even more fun for vocabulary geeks like me. Since it’s launch in October 2007, 500,0o00 people have been clicking on the game each day. To date, the site has donated 25,230,699,310 grains of rice. (Just to provide some framework, according to the UN, approximately 20,000 grains of rice provide enough caloric intake to sustain an adult for one day.)
When struggling through the depths of a frigid winter like the present, many look to the web in search of something that will motivate them to get off their comfy couch–well, maybe not everyone. But if you ARE looking to be inspired by real people doing simple things to help promote their health, check out this web site / blog I manage, Walkytalk.com, and let me know what you think.
Walkytalk.com is sponsored by Blue Cross Blue Shield of Michigan, and is dedicated to teaching Michiganders about the health benefits of walking. We launched the site back in October, and not only is there a blog written by the down-to-earth and energetic Jodi Davis, a woman who lost 162 pounds by simply walking and eating healthy, there’s also a walking log, a supportive forum, some great iTunes playlists, and a Google walking events calendar for those of you who live in this beautiful state of ours, Michigan.
What makes a commercial really great? Well, for Superbowl Ads the bar has been set pretty high – something really funny or extremely clever gets lots of post game buzz. Companies hope for buzz that increases consumer awareness, product trials, word-of-mouth, and inevitably, sales.
The trick is to have an ad that is funny or clever, actually leaves the consumer wanting more and not only makes them think fondly about how funny your company is (because funny doesn’t convince people to part with dollars when buying a car), but makes them curious enough to try your product or service, or investigate further. Many of the incredibly funny ads run the risk of out-joking themselves, leaving the us without a memory of what the ad was for in the first place.
This one was the best of the lot, in my opinion, because it was super hysterical, and sadly, so very true. It made me want to go out and buy more Tide sticks (I already use them and they really work):
But speaking of consumer curiosity, I’ve already visited the site and played with the stain voices to amuse myself. I am also thinking about adopting the stain voice as my new ring-tone. I hope Tide comes up with additional commercials that show more of these real life scenarios. In the meantime, release your inner stain by uploading a stain with your face and voice, or entering the contest to create the next commercial at www.mytalkingstain.com.