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In a very interesting and brilliant move, Polaroid announced a new multi-year strategic partnership with Lady Gaga, singer/performance artist/ fashionista/ soon to be comic book star, and inspiration for Barbie doll clothing.
While serving as Polaroid’s new creative director for a specialty line of imaging products that will merge Polaroid’s instant film and digital-imaging capabilities, to be released in late 2010. Gaga will also be featured in their marketing campaign. In exchange, Polaroid will maintain a strong presence on the Fame Monster Tour.
Gaga said, “I am definitely a Polaroid camera girl. I really believe in the lifestyle and injecting the things that I love into [this]. … For me, what I’m really excited about is bringing back the artistry and the nature of Polaroid…Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it — finally, have a real job.” Gaga also shared that Polaroid won’t be selling cameras with her face on them. “I’m working on bringing the instant film camera back as part of the future,” she said.
Lady Gaga is the first artist to have the first five singles from her debut album shoot to Billboard’s top spot. Kudos to the Gaga… and to Polaroid – if the innovation she provides Polaroid is anywhere near as intriguing, cool and lucrative as what she provides her fans through her songs, videos and avant-garde fashion choices, I am sure this partnership is bound to go platinum.
Improv Everywhere has been around a long time, but I stumbled across this video of their spontaneous food court musical today and wanted to share the fun:
You can check out other exhibits of their comedy genius at ImprovEverywhere.com
Be sure to peruse their video collection, as well.
It’s really about time for someone to create a weekly television series for them…
Ok, so I confess I never got around to seeing Sex and the City on the big screen, although I was an addict when it was on HBO. I figure it got such mixed reviews, at this point there is no harm in my waiting ’til it shows up on Netflix.
But in light of the topic at hand, I have to share this video I stumbled upon, starring the hysterically sarcastic Bea Arthur in full Carrie Bradshaw regalia and Abe Vigoda as a geriatric Big. Now had THIS been made into a 2 hour feature film, I surely would have broken down and bought a ticket…
I learned of this prank from the fine people at UrbanPrankster.com and ImprovEverywhere.com, two amazingly creative, funny and awesome sites with the loyal participation of many talented, fun-loving people. Check out their sites, the video, Slo Mo Home Depot, is one of my favorites–wish I could’ve been part of the group that pulled that one off.
Apparently, Verizon Wireless had the marketing smarts to actually make their commercial come to life for one lucky customer. Check out this video, just another reason to stick with Verizon – for their sense of humor (not to mention their fantastic IN network calling plan). Enjoy!
Vodpod videos no longer available.