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What makes a commercial really great? Well, for Superbowl Ads the bar has been set pretty high – something really funny or extremely clever gets lots of post game buzz. Companies hope for buzz that increases consumer awareness, product trials, word-of-mouth, and inevitably, sales.

The trick is to have an ad that is funny or clever, actually leaves the consumer wanting more and not only makes them think fondly about how funny your company is (because funny doesn’t convince people to part with dollars when buying a car), but makes them curious enough to try your product or service, or investigate further. Many of the incredibly funny ads run the risk of out-joking themselves, leaving the us without a memory of what the ad was for in the first place.

This one was the best of the lot, in my opinion, because it was super hysterical, and sadly, so very true. It made me want to go out and buy more Tide sticks (I already use them and they really work):

Poor guy…

But speaking of consumer curiosity, I’ve already visited the site and played with the stain voices to amuse myself. I am also thinking about adopting the stain voice as my new ring-tone. I hope Tide comes up with additional commercials that show more of these real life scenarios. In the meantime, release your inner stain by uploading a stain with your face and voice, or entering the contest to create the next commercial at


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